Jeff Lenosky, professional mountain biker and current Guinness World Record holder for the highest bunny hop on a mountain bike, is on a mission to get more kids on bikes. It’s the main reason why the 48-year-old, recently left behind a 17-year riding career with Giant Bicycles to ride for the funky, grassroots team at Colorado-based REEB Cycles.
Since opening in 2011, REEB (which is beer spelled backward) has garnered a reputation in the cycling industry for pushing the boundaries of what a bike can be. Every REEB Cycles frame is designed and fabricated by hand in the 100 year old barn in Lyons, CO that Dale’s Pale Ale was born in. Founded by original members of the trailblazing Oskar Blues brewery, from which the nationally-recognized non-profit Can’d Aid was also born, REEB’s commitment to donate one kids’ bike for every REEB sold attracted the attention of Lenosky.
“I’ve been involved with Can’d Aid as a Treads and Trails program Ambassador for the past few years,” said Lenosky, who became a public figure in the biking industry with his flashy, trick-filled Trail Boss You Tube videos. “Can’d Aid’s big picture of getting more kids off the screen and outside riding bikes really resonated and led me to an opportunity to work with a core bike company that supports a larger goal which is important to me and my career.”
“Working with Jeff has greatly increased Can’d Aid’s visibility in the biking industry and given our Treads + Trails program some serious street cred”, said Diana Ralston, Can’d Aid’s Executive Director. “His passion and enthusiasm for the sport are contagious and having him part of the REEB Cycles team means we can tell the story of the REEB give back model even more effectively.”
Can’d Aid’s Treads and Trails program focuses on promoting healthy + active lifestyles for people of all ages and from all walks of life. Through community bike and skateboard builds, youth climbing clinics and building and maintaining multi-use trails throughout the United States, they are increasing access and encouraging kids to get outside. With their unique “people powered” model, Can’d Aid’s Treads + Trails program has built and donated nearly 3,000 bikes to underserved youth -- a number that Lenosky hopes to drastically expand on in 2019.
Lenosky is currently making the rounds at major mountain biking festivals across the country, dually representing REEB and hosting wheelie-filled bike demos and group rides to help inspire more kids to get out on two wheels.
For a full list of events you can catch Jeff at this year, visit: https://trailboss.bike/
For additional details, imagery, information, requests for interviews or questions on the above press release, please reply to this email or contact Chad Melis at Turn It Up Media: chad@turnitup.marketing.
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