A conference for independent Colorado craft brewers, by independent Colorado craft brewers.
Hosted by the Colorado Brewers Guild, the Colorado Craft Brewers Summit is a 2-day conference and trade show for Colorado craft brewers. Relevant for both the brewery in planning and the established brewery, there is something for everyone!
Understanding the Three Tiers of Media Relations: How to Plan, Execute, and Win
Friday January 24th, - 1:30 PM to 2:20 PM
Chad Melis, Founder – Turn It Up Media
Gretchen Sherlock, Marketing Director – Prost Brewing Company
John Frank, Journalist & Author – Axios, The Colorado Sun, and “Beer Lover’s Colorado”
An engaging panel of professionals from all aspects of the media relations environment will teach the audience how to build brand awareness and credibility through an earned media strategy. This panel discussion will provide a unique 360-degree view of the media relations process, tips for building meaningful relationships with the press, and proven tactics to gain share of mind with your target audiences through media relations.
Learn the strategic understanding and insight on the entire media relations environment, how it can benefit your brewery, and how to appropriately engage and win with the media relations process.
Explore how breweries leverage media relations to: align with ABP, earn distributor and retailer share of mind, drive brand awareness, position and convey brand identity effectively and maximize the overall impact of press coverage on business objectives.
Insight into the needs of a writer and how to pitch a story effectively, including the top tips to gain media coverage and the top pet peeves of writers and media specialists.
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