REEB CYCLES
As a co-founder and the agency of record for REEB Cycles, our bona fide roots in mountain biking and craft beer have driven every aspect of marketing for the brand, from logo and design, content creation, website development and Go to Market strategy to media relations. The REEB Cycles brand represents the passion to create handmade (and hardcore) mountain bikes with an authenticity that the mainstream brands can’t touch.
BRAND DEVELOPMENT - GO TO MARKET - STUDIO & LIFESTYLE PHOTO CONTENT - MEDIA STRATEGY
BRAND DEVELOPMENT
As the driving force developing the REEB Cycles brand, Turn It Up has inspired a consistent, authentic and well respected brand and culture that resonates with core riders and the industry alike.
CONTENT CREATION
REEB Cycles builds high-quality, high-performance mountain bikes that are hand built in Lyons, Colorado. They have earned a reputation of being boutique, top of the line dream bikes, and high-quality content can help reinforce that reputation. Our content creation efforts for REEB spans from lifestyle, action and into product photography ensuring our Media Relations and Go-To-Market efforts deliver meaningful results.
GO TO MARKET
Our comprehensive go-to-market services help REEB Cycles launch new bikes with maximum impact and engagement. By leveraging our expertise in content creation, digital marketing, website management, and newsletter execution, we help REEB connect with their audience, build excitement, and drive sales.
MEDIA RELATIONS
The REEB Cycles brand was born and grown through media relations. With no website, only a handful of bikes in existence, but a whole lotta stoke for singletrack, we provided Outside Magazine with a test bike, and Outside introduced REEB Cycles for the first time as one of “The 9 Best Mountain Bikes of Spring 2012”. For over a decade the brand has continued to be a media darling, driving brand awareness and authenticity through earned placements in cycling/outdoor industry and consumer-facing publications.
